Aside from being incredibly popular with British tourists, Thailand has become home to thousands of British expats, creating a potentially lucrative market for importing British food and drink products.
With an estimated 40,000-plus expats living in Thailand and the hundreds of thousands who visit each year, there’s never been a better time to introduce British staples into the Thai market.
At Leverbrook Export, we’ve noticed the demand for UK food and drink exportation to Thailand increase, and we are on hand to help you import best-selling British food and beverages to drive growth for your business.
Why Target Thailand with British Food and Drink Importation?
There are several reasons to trial British food and drink products with your Thai customers, irrespective of whether you operate in hospitality or a B2B environment. The first is obviously the sheer number of Brits living and holidaying in the country at any one time. Even tourists on extended holidays can miss the taste of home and seek out British products they recognise and trust.
But it goes deeper than that. The volume of British people in Thailand is influencing local economies that have become hotspots for expats. For instance, Chaing Mai is known as the digital nomad capital of the world (alongside Bali) and selling British produce here is likely to prove a hit, even with nationalities such as Americans or Australians.
What Products Should Businesses Import Into Thailand?
Broadly speaking, there are two possible angles of attack for Thai businesses looking to capitalise on the growing demand for British food and drink. The first is to target British expats and related communities themselves with the classic tastes of their homeland. In that regard tea, biscuits, and confectionery are safe bets with brands such as PG Tips and Cadburys boasting a stellar international reputation.
However, the data suggests that convenience food is the sector witnessing the most growth, and you can sell these products to larger domestic audiences, not just expats. While Thais have traditionally eaten fresh food, a growing upper and middle class, often strapped for time, are looking for high-quality, ready-to-eat products that can deliver a delicious lunch or evening meal without taking a long time to prepare.
With the reputation British-produced food has internationally, this segment might be the best to target for its broad appeal and potential.
How Leverbrook Export Makes the Importation of British Food and Drink Easy
While you might be daunted or uneasy at the prospect of securing popular British food and drink products for your domestic markets in Thailand, we make it easy. We boast over 50 years of experience in exporting UK food and drink, and most of those years have included consignments to Thailand.
We know the documentation requirements inside and out, we have partnerships with all freight forwarding companies in the region, and we can make the whole experience seamless for you.
Once you get in touch with your requirements, we will come back to you with a prompt quote which, once accepted, will see you sit back and relax as we do all of the heavy lifting for you. There is no need to worry about paperwork or customs. We do everything (including relabelling the products if necessary) to ensure that your products arrive safe, sound, and ready to sell.
And with less-than-container load deliveries available, there’s no need to worry about placing huge bets on specific products without first knowing if they’ll perform well. Instead, you can trial several product lines with minimal risk.
Import British Food and Drink Products to Thailand Today with the Help of Leverbrook Export
If you want to take advantage of Thailand’s growing middle class, a desire for British produce and a growing expat population then we are here to guide you through each step of the importation process. We do the hard work, so you don’t have to. Just send your enquiry with your requirements, and we’ll get in touch to handle the rest.
Whether you’re a seasoned importer or a new business in Thailand, our straightforward solutions will see British products on your shelves in a hassle-free manner.
So contact us today on +44 (0) 151 645 3517 to discuss your import enquiry with a member of our knowledge team. Alternatively, send your requirements to info@leverbrook-export.co.uk and we come back to you within 24 hours with a no-obligation quote.