Importing British Food and Drink to Saudi Arabia

May 28, 2024

In recent years, Saudi Arabia has witnessed a remarkable surge in appreciation for British cuisine, with consumers seeking the finest flavours from the United Kingdom. This growing interest in British food and drink presents a unique opportunity for businesses in Saudi Arabia to cater to their customers’ evolving tastes by offering a carefully curated selection of premium UK products.

Saudi Arabia, a nation with a rich culinary heritage, deeply appreciates the art of cooking and the importance of using high-quality ingredients. British food and drink, with its emphasis on tradition, craftsmanship, and excellence, perfectly aligns with these values. 

Moreover, the UK’s thriving halal food industry has made British products increasingly accessible and appealing to Saudi consumers. With a wide range of halal-certified offerings, from succulent meats and aromatic cheeses to indulgent chocolates and refreshing beverages, British food and drink exporters like us are well-positioned to cater to the specific needs and preferences of the Saudi market.

Leverbrook Export is committed to helping Saudi businesses navigate the complexities of importing UK food and drink products. With our extensive expertise in navigating the complexities of international trade and our dedication to ensuring the highest standards of halal certification, we are here to help you bring the flavours of Britain to Saudi shores.

british food and drink exporters

What’s Driving the Rising Popularity of British Products in Saudi Arabia?

The increasing demand for British food and drink in Saudi Arabia can be attributed to several factors, each contributing to the kingdom’s growing allure of UK produce. One key driver is the exposure to international cuisines brought about by the rise in global travel and the influence of social media. As Saudi consumers become more adventurous in their culinary choices, they are actively seeking new and exciting flavours from around the world, including those from Britain. 

Moreover, the UK’s international reputation for producing high-quality, premium food and drink products has struck a chord with Saudi consumers who value authenticity, craftsmanship, and luxury. With their rich heritage and commitment to excellence, British brands are perceived as symbols of sophistication and refinement. For instance, the renowned Scottish salmon, prized for its superior taste and nutritional value, has gained popularity among Saudi consumers. 

Lastly, the cultural ties between Saudi Arabia and the UK have played a role in fostering a connection between the two culinary traditions. Many Saudi students have pursued their education in the UK, immersing themselves in British culture and developing a fondness for the country’s food and drink. Upon returning home, they have become unofficial ambassadors for British cuisine, sharing their love for UK products with friends and family.

british chocolate export

Top British Food and Drink Products in Saudi Arabia

Saudi Arabia’s appetite for British food and drink has been steadily growing, with UK exports to the kingdom reaching new heights in recent years. In 2021, Saudi Arabia imported approximately $2.8bn of food products, with British exports contributing a significant portion of this figure. As of 2024, the demand for UK products continues to rise, with consumers seeking out the finest offerings from across the British Isles.

Among the most sought-after British products in Saudi Arabia are:

  • Biscuits and crackers
  • Non-alcoholic beer and cider
  • Chocolates and sweets
  • Cheeses and butter
  • Canned and packaged goods
  • Cereals and baked goods
  • Coffee and tea
  • Halal meats (particularly British lamb, which has recently been reintroduced to the Saudi market)
  • Seafood (Scottish salmon and other premium offerings are in high demand)

As Saudi consumers continue to explore new flavours and seek out premium, high-quality products, the potential for introducing exciting new British offerings to the market is immense. By staying attuned to Saudi consumers’ evolving tastes and preferences, businesses can curate a winning selection of British food and drink products that will keep customers coming back for more.

british lamb export

Enjoy Seamless UK Imports to Saudi Arabia with Leverbrook Export

With over five decades of experience in navigating the complexities of the Saudi market, Leverbrook Export is your trusted partner for seamless UK imports. Our comprehensive UK food and drink export services ensure that your business can confidently bring the best of British produce to Saudi consumers.

From sea freight to air freight, we offer flexible shipping options to accommodate your specific needs. Our groupage consolidation service allows you to place sea freight orders from as little as one pallet, enabling you to fine-tune your inventory and trial innovative products in the Saudi market with minimal financial risk.

If you’re desperate to try British products in the domestic Saudi Arabian market but are unsure about pursuing them, let us be your guide. We’ll handle all the documentation, translation, labelling, and shipping to give you a stress-free importation experience.

biscuits

Start Importing British Produce to Saudi Arabia with Leverbrook Export Today

At Leverbrook Export, we understand that navigating the complexities of importing British food and drink products can be daunting. That’s why we are here to simplify the process and ensure your success.

By partnering with us, you gain access to our extensive offering of trusted UK brands and products, our deep understanding of the Saudi market, and our unparalleled expertise in international trade. Whether you’re looking to introduce classic British favourites or innovative new products, we’ll work closely with you to deliver fantastic UK food and drink products that will leave your customers wanting more. 
Don’t miss the opportunity to bring the finest British food and drink products to Saudi Arabia. Contact us today to start your importing journey.