Importing British Food and Drink to New Zealand

May 31, 2024

New Zealand’s love affair with British food and drink has been steadily growing, fueled by a substantial British expat community yearning for a taste of home and an increasing number of adventurous Kiwis keen to explore the flavours of the UK. With over 210,000 British expats calling New Zealand home, the demand for authentic British fare has never been higher.

As a leading British export management company with over 50 years of expertise, Leverbrook Export is perfectly positioned to help New Zealand businesses capitalise on this burgeoning demand by facilitating the seamless importation of the finest British produce. Our comprehensive services, covering everything from sourcing to shipping, ensure that your customers can indulge in the tastes they crave while your business thrives.

stilton cheese

Why British Food and Drink Does So Well in New Zealand

For British expats in New Zealand, the allure of familiar flavours from back home is a powerful draw. Iconic British brands and traditional dishes offer a comforting connection to their roots, evoking a sense of nostalgia and providing a welcome respite from homesickness. From the classic Cornish pasty to the beloved Yorkshire pudding, these cherished tastes transport expats back to their childhood and the comforts of their native land.

However, the appeal of British food and drink extends far beyond the expat community. New Zealanders are increasingly embracing the rich culinary heritage of the UK, drawn to the unique flavours, textures, and stories behind each dish. The perception of British products as high-quality, premium offerings is further fuelling this growing interest, with Kiwis eagerly seeking out the best of British fare to elevate their dining experiences.

Lastly, the number of British products on New Zealand’s shelves has significantly increased thanks to the expansive free trade agreement between the two nations, which has already freed up more than an extra billion pounds in trade.  

cornish pasties

What Are the Most Sought After British Food and Drink Products in New Zealand?

The New Zealand market has a strong appetite for a wide range of British food and drink products. Biscuits, such as McVitie’s Digestives and Hobnobs, are highly sought after and offer a perfect accompaniment to a cup of tea. Speaking of tea, brands like Twinings and PG Tips are also in high demand, catering to New Zealand’s love for a good cuppa.

Chocolate is another beloved British export, with Cadbury standing out as an iconic brand cherished for its smooth, creamy texture and distinctive taste. British cheeses, particularly Cheddar and Stilton, are increasingly popular among New Zealand’s food enthusiasts, while classic condiments like HP Sauce and Branston Pickle add a unique twist to Kiwi dishes.

Beyond these staples, there is significant potential for introducing new and innovative British products to the New Zealand market. From artisanal gin to craft beer, from gourmet crisps to premium preserves, the opportunities are vast for businesses looking to expand their offerings to adventurous Kiwis.

british chocolate export

Why Choose Leverbrook Export to Import British Products to New Zealand?

With over five decades of experience in British food and beverage exportation, Leverbrook Export has honed its expertise to provide a comprehensive, end-to-end service tailored to the unique needs of the New Zealand market. 

Our team of skilled professionals is well-versed in navigating the complexities of international trade, ensuring that your British products reach New Zealand shores in pristine condition and fully compliant with local regulations.

From meticulous documentation and labelling to flexible shipping options and streamlined logistics, we handle every aspect of the import process with precision and care. Our extensive network of trusted suppliers and partners enables us to source the finest British products, while our deep understanding of the New Zealand market allows us to provide valuable insights and guidance to you, our clients.

By partnering with Leverbrook Export, you can focus on what matters most – growing your business and delighting your customers with the authentic flavours of Britain.

british food export to new zealand

Bring the Best of British to New Zealand with Leverbrook Export

As the love for British food and drink continues to flourish in New Zealand, now is the perfect time for businesses to capitalise. By collaborating with Leverbrook Export, you gain a trusted partner with unparalleled expertise in bringing the finest British products to Kiwi shores.

Our knowledgeable team is dedicated to helping you navigate the intricacies of importing British food and drink and providing tailored solutions that cater to your needs. From curating a bespoke product selection to managing the logistics and compliance aspects, we are here to ensure a seamless journey from the UK to New Zealand.To embark on your British import adventure and captivate your customers with the authentic tastes of the UK, contact us today at +44 (0) 151 645 3517 or drop us an email at Together, let’s bring the best of British to New Zealand.