Sometimes there’s nothing like a little taste of home. For British expats living abroad, that can mean hankering after a jar of Marmite, a bowl of Shreddies, or a good old cup of Yorkshire Tea.
But what are the most popular food products among UK expats? And how does the exportation of British staples differ from country to country?
Which Food Products Do British Expats Love the Most?
Recent research has found that Heinz baked beans are unequivocally the number one food product that British expats miss the most. In a close second is good old-fashioned crumpets, with Brits seemingly unable to get by without their daily dose of carbs.
Other top expat food product picks include:
- Jaffa Cakes
- Ginger Nut Biscuits
- Gravy Granules
These are just a few of the many food items that British expats say they can’t live without. While some of the products on this list may be available in other countries, they often don’t taste the same as they do back home.
For many British expats, the only way to get their hands on authentic UK food products is to have them shipped over from home. Or find a local retailer that imports them from a reputable source.
How Do Preferences Differ by Country?
What’s interesting about the research is that it also showed that food preferences can differ significantly from country to country.
For example, while baked beans are a firm favourite among UK expats in the USA and Australia, those living in European countries such as Spain are more concerned with more traditional British produce such as crumpets and tea. In fact, when asked which product they missed the most from home, British expats living in Spain cited crumpets as their top pick, followed by ginger nut biscuits.
This could be because baked beans that taste like those produced in the UK are more widely available in Spain than in destinations further afield, such as North America.
Whatever the reason, one thing is clear: there are some British food products that expats simply can’t live without.
Capitalise on British Food and Drink Preferences By Partnering with an Experienced Food and Drink Exporter
Wherever they may live now, British expats still have a taste for home, and will often pay a premium for authentic UK food and drink products. That’s something that retail businesses and importers of British food and drink products can capitalise on. By stocking leading British products on your shelves, you can appeal to the vast expat community within your country and gain a slice of the lucrative expat market.
However, exporting any type of goods from the UK is not straightforward – you’ll need the help of experienced and reputable food and drink exporter.
At Leverbrook Export, we boast over 50 years’ experience in exporting food and drink products from the UK to destinations all over the world. We can help you every step of the way, from sourcing authentic British products to getting them shipped to your place of business.
Contact us today to learn more about our wide range of exportation services and how we can help you capitalise on British food and drink preferences in your country.