Exporting the Taste of Britain: Key Strategies for Success

August 1, 2023

The global appetite for British food and drink is on the rise. From the traditional flavours of English tea and biscuits to the innovative creations of modern British cuisine, consumers worldwide are increasingly seeking out these unique British products.

This growing demand presents a golden opportunity for overseas companies looking to diversify their offerings and tap into the appeal of British products.

However, successfully exporting British food and drink involves more than just selecting products and shipping them overseas. It requires a deep understanding of your market, a strategic selection of products, and a reliable partner to navigate the complexities of the export process.

In this guide, we’ll explore key strategies for successfully exporting British food and drink, providing a roadmap for overseas companies looking to bring the taste of Britain to their customers.

Understanding Your Market

Before diving into the world of British food and drink export, it’s crucial to understand your market. Conducting thorough market research is the first step in this process. This involves understanding your target consumers’ preferences, tastes, and buying habits.

In addition to understanding consumer behaviour, keeping a pulse on current trends in the food and drink industry is essential. Monitoring trends such as the popularity of plant-based foods and gluten-free products can help you identify potential opportunities and ensure that your product offerings remain relevant and appealing to your customers.

In essence, understanding your market is about knowing your customers and the industry landscape. This knowledge should form the foundation of your export strategy, guiding your decisions and helping you create a product offering that resonates with your market.

Sourcing the Right British Products for Export

With your research undertaken, identifying the right British products for your market is the next step in your export journey. This process involves considering several factors, including the quality of the products, their popularity in your market, and their growth potential.

At Leverbrook Export, we offer a diverse range of products that cater to various market needs. Our retail portfolio, for instance, is continuously expanding to include a wide array of products, from Halal and vegan items to organic and free-from products. This ensures that you can find products that align with your target market’s specific preferences and dietary requirements.

In addition to retail products, we also offer a comprehensive range of ambient products consisting of over 5,000 lines. These products include tinned fruits and vegetables, sauces, dressings, condiments, cereals, coffee, specialist teas, and more. We are committed to continuously expanding and developing this range to meet the ever-changing market needs.

We also work with various brands, offering products from renowned manufacturers like Heinz, Kellogg’s, Nestlé, and more. This gives you access to popular products already loved by consumers worldwide.

Partnering with Leverbrook: Streamlining Your Export Journey

Choosing the right partner for your export journey is crucial. At Leverbrook Export, we bring years of experience and a deep understanding of the export process, making us an ideal partner for your British food and drink export venture.

One of the key benefits of partnering with us is our groupage and consolidation services. We understand that managing order quantities can be a challenge, especially when dealing with a diverse range of products.

Our Less than Container Load (LCL) consolidation services allow you to order exactly what you need, avoiding over-ordering and inventory wastage. This not only helps you manage your inventory effectively but also saves on freight costs. We even take care of additional services, including translating and relabelling products to meet the regulations of your specific market.

Ensuring Success Post-Export

Once the British products have reached your market, the next step is to ensure their success. This involves strategic marketing tailored to the preferences of your target consumers and providing excellent customer service.

Leverage the appeal of British products in your marketing efforts. Highlight their quality, industry-leading welfare standards, and any awards or recognitions they’ve received, helping create a compelling narrative that resonates with your customers.

Next, understand the channels your target consumers use and the kind of messaging that appeals to them. This could involve social media marketing, in-store promotions, or even hosting tasting events.

Finally, provide excellent customer service. This helps build trust and loyalty among your customers and enhances the overall brand image of the British products you’re selling.

Embark on Your British Export Journey with Leverbrook Export

Summing up, exporting British food and drink products presents a world of opportunities. Understanding your market, sourcing the right products, and partnering with a reliable exporter like us at Leverbrook Export are all critical steps towards success.

We’re here to simplify the export process, provide access to a diverse range of quality British products, and offer guidance to ensure their success in your market.So if you’re ready to bring the taste of Britain to your customers, don’t hesitate to reach out to us at Leverbrook Export.