With the advent of Brexit, Australia has become one of the most popular destinations for British food and drink. Every year the UK exports £4.1 billion of goods to Australia, with many iconic UK brands such as Mr Kipling, Cadbury’s, and Bradbury Cheese already enjoying household-name status in this popular export market.
Until recently, many of the most popular food and drink items had been subjected to tariffs as steep as 20% making them cost-prohibitive to import for sale within the domestic Australian market. However, that’s all about to change, as we shall now explain.
The UK Agrees a New Free Trade Deal With Australia
With the recent announcement of a free trade deal between the two countries in December 2021 (the first “from scratch” deal concluded since the UK officially left the EU), an extra £10.4 billion of additional trade will be unlocked with tariffs eliminated on most UK exports.
Once the trade deal has been ratified by parliament, those looking to export to Australia will enjoy a whole host of new opportunities without the shackles of tariffs hampering their ability to compete with domestic food and beverage brands.
Whether you are a UK-based brand looking to expand to a new international market with a shared language and culture, or you’re an Australia-based retailer looking to source the best British produce before your competitors, now represents the best period in decades to export to this former British Colony.
Why Export Food and Drink Products to Australia?
There are several reasons that exporting UK food and drink products to Australia is an excellent idea. Firstly, the recent trade deal (once ratified) will usher in tariff-free trade, making UK products competitive in the Australian marketplace.
Secondly, there is a significant expat population in Australia, which numbers over a million for those born in the UK. However, the real figure for expats and their direct descendants is much higher.
Lastly, not only do Aussies share our language, they share many aspects of our culture. Just as Australian TV shows make their way over to UK screens, the same is true of many stalwarts of British pop culture. British brands are in high demand in Australia and classic British brand names such as Tate & Lyle are extremely desirable.
How to Export UK Food and Drink Products to Australia?
In order to take advantage of these recently preferential market conditions, you will need to partner with an experienced British food exporter with a long track record of shipping produce to this region of Oceania.
At Leverbrook Export, we boast a rich history of exporting leading British brands to Australia and other oceanic countries such as New Zealand. Our family-run business has been helping companies export the best products Britain has to offer for over 50 years.
With our wealth of experience, our close relationships with freight forwarders, and our expertise in dealing with the challenges presented by transporting food and drink products over enormous distances, we are your number one choice for exporting to Australia.
If you want to tap into our expertise and knowledge to help you better understand the intricacies of sending or sourcing British food and drink products to Australia, then don’t hesitate to call a member of our team on +44 (0) 151 645 3517 or send an email enquiry to firstname.lastname@example.org.