When you think of British food exports, fish and chips, tea, and biscuits likely spring to mind. These classics have long been ambassadors of British cuisine worldwide. However, a new wave of unexpected British foods is now making its mark on international palates.
From breakfast spreads to condiments, these lesser-known exports are carving out their own niches in foreign markets. Let’s explore some of these surprising British food products that are gaining popularity beyond UK shores.
Marmite: The Divisive Spread That’s Uniting Taste Buds
Marmite, the yeast extract spread known for its strong, savoury flavour, has found fans far from British shores. This dark, sticky substance is famous for dividing opinion – you either love it or hate it, as the slogan goes.
Despite its polarising nature, Marmite has developed a cult following in countries like Australia, New Zealand, and South Africa. Its umami-rich taste has even led to its use as a secret ingredient in some international cuisines. Chefs in these countries are experimenting with Marmite in everything from stews to marinades, proving that this distinctly British product can adapt to diverse culinary landscapes.
Gravy Granules: Leading a Comfort Food Revolution
Instant gravy might seem unremarkable to British consumers, but the concept is novel and exciting in many countries. Leading brands of gravy granules in the UK, including Bisto, are helping introduce the comfort of British gravy to dinner tables around the world.
In countries where gravy isn’t a traditional part of meals, gravy granules are changing eating habits. Its convenience and rich flavour are winning over busy families and food enthusiasts alike. From enhancing roast dinners in Germany to adding depth to stir-fries in Hong Kong, Bisto (and other similar brands) are proving that British gravy has universal appeal.
British Bacon: A Cut Above the Rest
British bacon, particularly the back bacon variety, is distinctly different from streaky bacon found in many other countries. This leaner, meatier cut is now sought after by bacon lovers globally.
The demand for British-style bacon is growing, especially in countries with large expat communities. However, its appeal isn’t limited to homesick Brits. Many international consumers are discovering that British bacon offers a perfect balance of meat and fat, ideal for everything from breakfast fry-ups to gourmet sandwiches.
Pies: Savoury Sensations Crossing Borders
British pies, both sweet and savoury, are finding new fans abroad. The concept of a hearty filling encased in pastry is universally appealing, and British pie-making expertise is being recognised worldwide.
Steak and kidney pies, pork pies, and even the more adventurous varieties like chicken and mushroom are appearing in bakeries and supermarkets from North America to Asia. These pies offer a convenient, satisfying meal that resonates with busy modern lifestyles while providing a taste of British tradition.
Baked Beans: Redefining Breakfast Globally
British baked beans, typically haricot beans in a tomato sauce, are a breakfast staple in the UK. Now, they’re redefining morning meals in other parts of the world.
The concept of beans for breakfast is catching on in countries where a sweet breakfast is the norm. Health-conscious consumers appreciate the protein-rich, vegetarian-friendly nature of baked beans. They’re also versatile, finding their way into various meals beyond breakfast, from quick lunches to camping trip essentials.
This demand has seen Heinz baked beans regularly feature in the top 10 most-exported British food products.
Crumpets: The Holey Treat Winning American Hearts
Crumpets, those spongey, holey griddle cakes, are gaining a loyal following, particularly in the United States. These unique breakfast items are fascinating to American consumers with their texture and versatility, with many swapping them into their breakfast meals in place of “biscuits” (which, in America, are closer to scones than cookies).
In trendy cafes and brunch spots across the US, crumpets are appearing on menus, often with creative toppings that go beyond the traditional butter and jam. Their ability to soak up flavours makes them a perfect canvas for both sweet and savoury toppings, appealing to the American love for customisable food options.
English Mustard: Colman’s Conquers Taste Buds
With its distinctive yellow branding and fiery flavour, Colman’s English Mustard is making waves in international condiment markets. Unlike milder, sweeter mustards common in many countries, English mustard packs a punch that heat-loving food enthusiasts appreciate.
This powerful condiment is finding its way into gourmet food stores and supermarket shelves worldwide. Its versatility – from a sandwich spread to a cooking ingredient – is being recognised by home cooks and professional chefs alike. As a result, Colman’s is no longer viewed as merely a condiment. Rather, it’s becoming a staple in many international kitchens.
The Future is Bright for British Food Exports
These unexpected British exports are just the beginning. As global palates become more adventurous, the demand for unique British foods will likely grow. From Marmite to Colman’s mustard, these products offer a taste of British culinary heritage to the world.
If you’re interested in bringing these or other British food products to your market, we at Leverbrook Export can help. With our extensive experience in exporting British foods, we can guide you through the process of introducing these unique flavours to your customers.
Get in touch with us at info@leverbrook-export.co.uk or call +44 (0) 151 645 3517 to discuss how we can help you share the best of British food and drink with the world.